Hi, I’m Siobhan and I love drinking beer. I’m originally from the North of England, but I have called Scotland my home for over 10 years now.
I live in Edinburgh, a place which I adore due to its beauty, vibrancy and culture, but more importantly for the wealth of amazing pubs and bars in which to enjoy a tasty pint.
I love talking about and writing about beer, which is why I chose a career as a freelance writer and editor (I’m a Full Member of the British Guild of Beer Writers, too, and a Cicerone Certified Beer Server!), and especially love it when beer crosses over with travelling. I have ‘itchy feet’ and enjoy taking trips to new places, exploring culture and history – but also sampling the best local brews and food, and then telling people all about it. My wanderlust also means I spend a lot of time researching cities I’ve never been to and planning holidays I’m not officially going on (yet?) – which comes in handy in my role as a freelance writer, since I love creating city guides!
I am a frequent contributor to Ferment magazine, both writing articles and editorially, and have written for the Scotsman Food & Drink, Craft Metropolis, and my local magazine the Leither, among others (for examples and links to my freelance writing, please scroll further down this page!) In addition, I have been featured in Edinburgh’s i-on Magazine (page 80), where I shared my favourite spots around the city, and I’ve worked with Hidden Trax to create a podcast episode where I guide you around some of the best brewery taprooms in the New Town area of Edinburgh.
As well as writing features, I can help your brewery can improve its online presence and run its events. I worked for Midlothian brewery Stewart Brewing for 10 months doing their social media and communications, leading beer tastings and beer pairing evenings, and helping out at their two taprooms – this means I am incredibly familiar with the ins and outs of a brewery, and the requirements and expectations from a communications point of view. Additionally, from June to November 2019 I worked with Edinburgh’s Craft Beer Experience festival, helping out on a freelance, part-time basis with all things communications and social media – from writing blog posts and press releases, to engaging with potential customers on social media through posts and competitions, to helping with coordinating the festival itself.
Finally, I have a lot of experience with public speaking, especially at events or on panels about beer and the beer industry – I was part of a panel for a PR event about women in beer for Edinburgh Craft Beer Festival, and took part in a panel discussion on sexual harassment in drinking spaces with my local women’s beer group Beers Without Beards, at Women on Tap’s Beer for All conference in Harrogate. I have also led several talks on pairing beer and cheese, hosted two masterclasses for the Craft Beer Experience festival, and have led many of Beer52 and Ferment Magazine’s monthly bottle shares.
Get in touch and let’s chat about all things beer!
My writing includes:
– Ferment Magazine:
City guides – Birmingham, Bristol, York, Brighton, Newcastle, Aberdeen, Norwich, Nottingham, Dublin and Southampton.
Brewery and brand profiles – Burning Sky brewery, Twickenham Fine Ales, Heaney Brewery, Firebrand Brewing, Hoppin’ Rabbit (a French beer distributor), Brew Club brewing facility, Orbit brewery, Stroud Brewery, Lab Culture brewery, O’Hara’s brewery, Fallen Brew Co.
Write-ups of hosting Beer52’s monthly member’s bottleshare – Brew York, Newcastle, Nottingham, London and Southampton.
Other articles – a guide to the UK’s best micropubs, a list of achievable new year’s resolutions for the craft beer aficionado, a guide to August 2019’s Festival of Beer, a guide to celebrating Thanksgiving American-style, a roundup of how the beer industry has shone during the Covid-19 pandemic, a look at breweries that are using foraged ingredients in their beers, a piece on Women on Tap festival and interview with founder Rachel Auty, and an overview on nitrogenated beer.
– Other outlets:
Scotsman Food & Drink – a list of breweries where you can brew your own beer, and a Christmas gift guide for craft beer drinkers.
Craft Metropolis – a round-up of the five best Scottish craft breweries.
Billy Franks Jerky – a guide to pairing beer with all of their jerky flavours.
Stewart Brewing – a guide to the release of a new beer series, a brief history of Scottish ales, and a recipe for stout-infused meatball pasta sauce.
You can view my professional portfolio at siobhanbuchanan.wordpress.com where I have linked to some of my non-beery travel guides and other articles.